Investment Privates
Year
/
2021/Now
Client
/
UnitPlus
Bringing ETF investing into everyday payments, without making money feel complicated.
Product Strategy
Mobile Design
UI/UX Design
Project overview
UnitPlus is a Berlin neo-asset manager that invests customers' money in ETF portfolios while keeping it available for everyday payments. Instead of sitting idle and losing value to inflation, everyday money keeps working.
Chalenges
Paying and investing sit at opposite ends of personal finance. Payments have to be instant and effortless. Investing usually feels slow, technical and risky. Show people too much financial data and they drop off. Simplify too much and they stop trusting where their money is. The job was to make ETF investing part of daily money habits, without losing either speed or trust.
Approach
1. Everyday first, depth on demand. Payments and balances stay one tap away. Portfolio allocations, performance and details sit in deeper layers, so people engage with investing at their own pace. 2. Numbers people understand. I replaced dense charts and financial jargon with clear visual milestones for performance, returns and growth against inflation, so long-term saving feels tangible.
Key decisions
โข One screen, two jobs. Our first home screen showed the payments balance and the portfolio preview together. User feedback showed this didnโt work, so we split payments and investments into separate areas. โข Keeping the portfolio screen simple. User feedback showed the main portfolio screen was overloaded. We moved the full portfolio details to a dedicated screen and kept the main view focused on what people check most. โข Simple within the rules. Regulation adds unavoidable steps to onboarding. We couldnโt remove them, so we made each one easier: one task per screen and plain, friendly language instead of legal wording.
What I learned
