From branding to product design, I turn complexity into products people trust.
Selected work
More projects coming soon. For earlier branding and design work, visit my Behance.net.
About
I started in brand strategy at MBLM in Bogotá, learning how companies earn trust, from first pitch to launch. At Banco AV Villas I took that into product, shaping the brand and guiding the design of Colombia's first digital bank.
In Berlin I moved fully into product design, at wefox, The Adecco Group and, since 2021, as Product Design lead at UnitPlus. There I lead the design and brand for a neo-asset manager that brings ETF investing into everyday payments.
What connects it all: I make complex financial systems feel simple without making them feel unsafe. I work closely with founders, PMs and engineers.
Expertise
Product Design
01
End-to-end product designer focused on user research, scalable design systems, and cross-functional leadership, with an AI-assisted workflow that speeds up delivery.
Product Thinking & End-to-End Design
Design Systems & Scalable Architecture
User Research & Testing
Leadership & Cross-Functional Ownership
Technical Collaboration
AI-Assisted Workflow
Brand Identity
02
I build distinctive brand identities that scale, from strategy to visual language to the guidelines that keep every touchpoint consistent.
Brand Strategy & Positioning
Art Direction & Creative Concept
Visual Identity & Logo Systems
Brand Guidelines & Governance
Web Design
03
I design and build in Framer, shipping fast, polished websites that are built to convert.
Framer Design & Development
Design Systems & Scalable Architecture
Responsive Layouts & Motion
Design-to-Launch Ownership
Experience
I design system products people trust. Across Colombia, the US and Germany, I have moved from branding into product design, and today I bring both to fintech, insurtech and banking.
